Progressive CEO Manifesto
The Progressive CEO brings progress to the world

Preamble
The beliefs and concepts expressed in this manifesto have led to the creation of Boom, a for-profit company with the ambition to serve as a driving force for a global business movement. We believe the world needs more Progressive CEOs—leaders who grow personally and lead their companies to grow with them. Boom exists to support these leaders in ways no one else does.
The Progressive CEO
The Progressive CEO is an entrepreneurial leader fit for today’s and tomorrow’s business landscape.
They outperform through human understanding, deep purpose, and the ability to align personal growth with business growth.
They are frontrunners, early adopters, and open-minded explorers of new mindsets, approaches, and behaviours that lead to outperformance and transformation—for themselves, their teams, their organizations, and the world.
Boom’s definition of The Progressive CEO
- GROWTH — Grows personally and drives business growth
- PROGRESS — Views business as a progress engine
- VISION — Builds a great, enduring company
- MAGNET — Turns the organization into a people magnet
- HEALTH — Cultivates wellness for humans including themselves, and for the planet
Whether the Progressive CEO is a founder, shareholder, or employed leader is not important to us.
Often:
- A founder-CEO is a visionary who needs to develop operational excellence.
- An employed CEO needs to develop entrepreneurial depth.
No CEO has it all. That’s okay. Use your strengths—hire to complement.
Boom’s Mission
We help The Progressive CEO drive business growth.
Boom’s Higher Purpose
We believe helping Progressive CEOs raise their game is one of the most powerful levers for progress in the world.
CEOs are in a position to make change happen. When they use that power with intent and integrity, the world benefits.
What We Hope Progressive CEOs Believe
- I can have an outsized positive impact in the world.
- I live, speak, and act in a way that guides the people connected to our organization.
- I grow as a person so my team, my company, and my stakeholders can grow too.
- I take care of my body, mind, and spirit—because it benefits everyone around me.
- I surround myself with positivity and possibility.
- I think great thoughts.
- I set big goals. I believe. I act.
Transformative Connection
Progressive CEOs thrive when they are connected to:
- Positive people who elevate them and the business
- Effective knowledge without the noise
- Next-level tools that enable clarity, strength, and speed
The world has many associations and networks for business leaders. Boom fills a different role: a home for CEOs who resonate with this manifesto and seek to grow with others like them while driving business growth.
In Closing
CEOs are humans with an extraordinary role.
As the world moves faster, the CEO role becomes even more demanding.
The best response? High tech, and high touch. Stay connected. With positive people. With new energy. With what propels them forward.
The Progressive CEO doesn’t just lead companies. They bring progress to the world.