Products: Boom’s Business Growth System
Boom’s Business Growth System helps The Progressive CEO drive growth faster and sharper. We focus on CEOs of businesses with usually 50-500 staff. The System is built on products that belong to one of three categories: Sparring, Mastery, and Gear. Each product is designed to deliver exactly what you need. Right when it counts.
IN THE RING: CEO Sparring Partner Program
Sharpen what you’re working on—right now.
You’re backed by a Lead Sparring Partner—an experienced CEO who tracks your momentum and knows when to lean in. On each key project, they either spar with you directly or bring in the right Sparring Partner from Boom’s expert network—hand-picked for the challenge. It’s confidential. It’s safe. It gets results. You sharpen what matters and level up—immediately.
Why get challenged by Boom’s Sparring Partners?
🥊 Boxers don’t just train—they spar to get real-life feedback fast, to adapt, to win.
Boom’s Sparring Partner Program brings that same intensity to the CEO’s work. It’s your fast feedback loop. The strategic upgrade. Each round of sparring moves your work forward.
Sparring matches the rhythm of modern leadership: quick loops, iterative decisions, tangible outcomes. Think Lean (Kaizen) or Agile (Scrum)—applied directly to what you’re building now.
Each round gives you the pushback you need to see more clearly and act more decisively. After that? Either a small round of polish—or another fast sprint to raise the bar again.
What do you want to spar over?
Sparring works best on high-stakes deliverables—where clarity, quality, or conviction matter most. It gives you the pushback you need from someone who knows how to raise your game.
Here are just a few examples:
- Strategic decisions and growth plans
- People dynamics and leadership moves
- Capital deployment and high-stakes bets
- M&A and investor conversations
- Media prep and public-facing moments
If it matters, it’s worth sparring.
THE 3 CEO SPARRING PARTNER SUBSCRIPTIONS
|
PRODUCT |
DESCRIPTION |
INVESTMENT (excl. VAT) |
|---|---|---|
|
Sparring Core |
🥊 Your Lead Sparring Partner checks in bi-weekly to discuss challenges and prioritize your most valuable projects for sparring. Each month, you’ll do 1–3 sessions—either with your Lead or with another Sparring Partner from Boom’s expert network, hand-picked for the challenge at hand. |
CHF 4’500/month (about USD 5’400). |
|
Sparring Intensive |
🥊 Your Lead Sparring Partner checks in as often as you want—and is on call. You’ll discuss challenges and prioritize your most valuable projects for sparring. They’ll schedule as many sparring sessions as you can benefit from—either with themselves or with another Sparring Partner from Boom’s expert network, hand-picked for the challenge at hand. |
CHF 11’000/month (about USD 13’200). |
|
Sparring Group |
🥊 You join a closed peer group of 3 to 4 CEOs who match your level and pace. Your Lead Sparring Partner hosts bi-weekly 90-minute sessions. Each month, one or two of your projects take the spotlight—10 minutes to present, 20 minutes of sharp, confidential feedback. You also build muscle by giving feedback and learning how other CEOs tackle their toughest challenges. |
CHF 1’700/month (about USD 2’000). |
→ Trial and minimum term
Sparring Light & Sparring Intensive
Three-month minimum period. After that, cancel anytime with 30 days’ notice—effective at the end of the following month. Start with a free sparring session with Boom’s founder to feel the impact before you commit.
Sparring Group
Six-month minimum period. Auto-renews in six-month blocks.
Start with a two-month paid trial phase to experience the format before committing to the full term.
IN THE GYM: CEO Mastery Programs
Build what matters—plans, systems, and skills for your next move.
Boom’s CEO Mastery Programs are short, focused sprints where CEOs build tools, plans, and strategies—by doing. Formats vary: 1-to-1 or small group. Topics include AI, hiring, and marketing. Minimal theory. Maximum progress.
|
PRODUCT |
VALUE |
INVESTMENT (excl. VAT) |
|---|---|---|
|
AI CEO Mastery |
You turn AI into decisive leverage—specific to your role as CEO. You’ll work through practical tasks and short sessions led by a mix of AI entrepreneurs and top educators to get to the bottom of what matters. This is hands-on work on your own business, not theory. Model strategic scenarios, decode team dynamics, and get an updated view of the best AI tools—so you can decide what’s worth using and focus your energy. Boost performance, productivity, and strategic clarity. This program is delivered 1-to-1. |
CHF 4’000–15’000 (≈ USD 4,800–18,000), depending on format |
ON THE SHELF: Selected Gear for Growth
Hand-picked essentials that help you grow faster.
We hand-pick tools, experts, and services that help Progressive CEOs drive business growth. If it’s on the shelf, it’s there for one reason: it works.
For the CEO exclusively:
Boom’s selected experts, tools and services
Just like the Sparring Partner Program and CEO Mastery Programs above, the gear below is designed exclusively for the CEO. The shelf after this one includes gear that also supports their teams.
|
PRODUCT |
VALUE |
INVESTMENT (excl. VAT) |
|---|---|---|
|
CEO Digital Twin |
Your private AI listens, learns, and levels up your leadership. The CEO Digital Twin captures your thinking in real time—by listening to your conversations, learning how you operate, and never missing a beat. It lives securely on your local device and becomes the most attentive partner you’ve ever had. It tracks patterns, flags blind spots, suggests smarter moves, and keeps you sharp. Need to update your strategy? Prep for a high-stakes conversation? Stay accountable to your fitness goals? It’s already on it—connected to your world, scanning what matters, and feeding you what counts. Sourced and uniquely assembled by Boom. |
Starting at approx. CHF 1’500/month (≈ USD 1,800) |
|
CEO Personality Assessment |
Decode how you lead, perform, and live—with a profile that keeps giving. This assessment uniquely combines gold-standard psychometrics with a second lens on cognitive traits—yielding a deep, actionable view of your leadership. Boom is tool-agnostic: we switch if better tools emerge. We render your profile in an AI-ready format you can interact with anytime—so it keeps guiding you as your context shifts, rather than becoming a one-shot report that gathers dust. Sourced and uniquely assembled by Boom. |
CHF 2’500 (≈ USD 3,000) |
|
Dave-Assisted CEO |
Benefit from working directly with the mind behind Boom. This is for the CEO who wants optimal access to the thinking, expertise, and network of Dave Hertig—who’s spent the last years building uniquely for the CEO role in Europe. Grow faster by complementing your own genius with the edge Dave brings to your strategy, team dynamics, positioning, and major decisions. Fully tailored. Deeply personal. Hands-on. Starts with a two-month paid trial phase, followed by a six-month minimum period. Boom’s rarest offer. |
CHF 11’000/month (about USD 13’200). |
|
CEO-Based Marketing |
A CEO’s visibility can be one of the strongest marketing assets a company has. It builds trust with clients and stakeholders. It attracts top talent. It drives category leadership—and if you don’t lead the conversation, someone else will. Boom connects Progressive CEOs with top experts in marketing, media, and personal brand strategy. Bonus context: Boom’s founder contributed to Content Entrepreneur—the book by Joe Pulizzi, the godfather of content marketing. Sourced and uniquely assembled by Boom. |
Starting at around CHF 5’000/month (≈ USD 6,000+) |
|
European CEO Summit |
Step away from the noise to gain new insights and connect with peers who get it. Boom’s flagship CEO event brings together a hand-picked cohort of Progressive CEOs. Expect professionally facilitated peer dialogue and expert insights—woven into nature and outdoor experiences. Sharpen decisions. Reimagine growth. Connect deeply. Crafted by Boom. Powered by the wisdom of CEOs. |
CHF 6’000–15’000 (≈ USD 7,200–18,000), depending on tier |
For the CEO and their teams:
Boom’s selected experts, tools and services
The shelf above is for the CEO alone. Below, you’ll find gear that sharpens both the CEO and their team.
|
PRODUCT |
VALUE |
INVESTMENT (excl. VAT) |
|---|---|---|
|
Executive Coaching |
Great people grow faster with the right support. Boom connects your key people with trusted professionals who match your context. We help you introduce coaching that aligns with your company’s values—so it sharpens both individual growth and how business gets done. Sourced by Boom. |
Starting at approx. CHF 1’500/month (≈ USD 1,800) |
|
Personality Assessment |
Add science-based filters to your most important people decisions—from hiring to promotion to team design. A simple, powerful way to improve team performance and reduce costly missteps. Boom helps you select the right tool, guide setup, and ensure results are interpreted in context. Sourced and uniquely assembled by Boom. |
Starting at CHF 1’500 (≈ USD 1,800) per assessment |
|
Unblocking People Performance |
Quickly unlock traction and restore momentum when projects get stuck. It’s almost always a few key people out of sync—differences that seem small from the outside, but stall everything. Work with Boom’s hidden treasure: our trusted PhD-level expert who gets you moving again fast. This intervention realigns your team, and beyond quick fixes, they help you embed cultural shifts simply—so performance rises for good, without consultant dependency. Sourced by Boom. |
Starting at CHF 6’000/day (≈ USD 7,200). |
|
Hiring The Right People |
Smarter, sharper hiring—aligned with your growth strategy. Few things impact a CEO’s success more than having the right leaders in place. Boom brings hand-picked hiring experts, assessments, and unconventional insights to your corner. This is high-stakes recruitment done right. Sourced and uniquely assembled by Boom. |
Tailored proposals available. |
|
Content Marketing Strategy |
Don’t publish noise. Build a marketing engine that performs. Boom connects you with the world’s best content marketing strategists. Don’t waste energy on content before you have clarity of direction. We co-lead the strategy—because it’s a core competency: our founder contributed to Content Entrepreneur by Joe Pulizzi, the godfather of content marketing. Sourced and co-led by Boom. |
Strategy review: CHF 12’000+ (≈ USD 14,400+) |
|
Purchase-triggering Marketing |
Use science, not guesswork, to make buyers act. Base your marketing on the cognitive traits of the right people to buy from you—and multiply results. This breakthrough marketing tech uses neuroscience-backed models to trigger decision-making faster and more reliably. It works—and that’s why players from Silicon Valley are closing in to acquire the startup behind it. Sourced and co-led by Boom. |
Typically pays for itself several times after an initial investment of CHF 20’000–40’000 (≈ USD 24,000–48,000) |
|
Innovation |
Keep innovation at your core—it’s your ticket to the future. Innovating is a pillar of success—not a department to lock away the wild ones. Most companies get worse at the game of permanent renewal as they grow. Boom’s innovation partners work with Progressive CEOs to turn ideas into advantage—by focusing on what actually works. Sourced by Boom. |
Tailored proposals available. |
|
Sales |
Fix what’s not converting and build what drives growth. Sourced by Boom. |
Tailored proposals available. |
Ready to fuel your Business Growth System?