How to present services: Takeaways from a strategy workshop
When great professionals help me to see things more clearly!
I learned that a bundle of services can be either holistic (e.g. "all things business growth") or specific (e.g. "Linkedin marketing").
Mixing up these two categories on the front end (in your sales messaging) will most certainly get your market confused. It all comes down to positioning.
After the workshop, I:
a) renamed my business earlier than I had planned for and
b) cleaned out my services page boom.ceo/services.
The services page now exists to help me talk with progressive CEOs (client segment) about business growth (holistic approach). These free video calls give a CEO and me the chance to start something important:
- becoming business friends
- partnering up
- that CEO becoming our client
Grazie tanto, Philipp and Christian!
Progressive CEO, book your free video call and discuss your business growth with me. I look forward to a lively exchange of thoughts with you!