About Boom
Our Mission
Boom helps the world to move forward by empowering progressive CEOs to drive business growth.
CEOs have leverage and everyone benefits if it’s used to move the world forward. To support that mission, we connect progressive CEOs with next-level solutions like our outstanding experts, the Boom Sparring Partners.
Dave Hertig is committed to helping the world to move forward by empowering progressive CEOs to drive business growth.

His Mission
Dave Hertig has chosen to work with this group of clients and only in the best way possible. By doing business with people who have leverage, Boom is building a powerful engine of progress whose ownership Dave shares with investors, team members, partners, and clients.
His Drive
A born connector on a permanent quest to find people, thoughts, and tools that bring the world forward.
Dave envisions Boom as a cultural movement as much as a business, and that plays perfectly into what he wants from life.
Earlier in his career, Dave was a business editor for Switzerland’s two biggest publishing houses (“CASH” at Ringier, “Sonntagszeitung” at TX Group/Tamedia). As a self-employed entrepreneur, he went on to work for clients such as UBS, Audi Magazine Switzerland (Editor-in-Chief), the magazine “management” of Schweizerische Management Gesellschaft (Editor-in-Chief) and for the Swiss asset manager, responsAbility. Dave also studied journalism at SAL Zurich.
Dave lives with the love of his life (who is a progressive CEO herself) in Lugano, the Italian-speaking part of Switzerland in Western Europe. He walks and runs in the surrounding mountains, enjoys the lake, and champions the local football team. Not a parent himself, he takes pride in being the oldest brother to 10 siblings.
Connect with Dave Hertig on LinkedIn
Partners to our clients

Elke Rottman
Your next-level Recruiter

Oliver Damm
Your next-level People Expert

Kamales Lardi
Your next-level Digital Transformer
Operations

David Awokoya
Marketing Expert

Sandro Rupp
Project Manager

Rebecca Diamond
Webmaster
Boom Hub
Creative Specialists
- English language: Natalie Chandler
- Photography: Nici Jost
- Design: Christina Deravedisian
Business Administration
- Tasks outsourcing: Houston & Ko
- Cloud IT: Citrus AG
- Fiduciary/trustee services: Exalt LLC
- Legal support: LEXR Law Switzerland AG
- IP lawyer: Marco Neeser
Dave’s Accountability Partners
Business Mentors to Dave
- Continuous innovation: Ash Maurya
- “Industry Rockstar” mentorship:
Kane Minkus, Alessia Minkus
Kevin Harrington
Key influences on Boom
- Seth Godin
- Jim Collins
- Stephen R. Covey
- Simon Sinek
- Joe Pulizzi
- Tim Ferriss
- Sally Hogshead
- Tony Robbins
- The mentors mentioned above
Investors
Meet our investors
Katharina Burckhardt Entrepreneur
Tobias Stahel CEO of Smart Energy Link AG
André Heller Founder & CEO hellermeier gmbh & Markenpower AG
Annette Hertig, Mother of Boom’s founder
Neil Stiefel CEO of ACOLIN Fundbase
Roland Siegenthaler Founder of echt praktisch gmbh
Christian Amos Senior Risk Manager Asset Management at Zürcher Kantonalbank
Klaas Friedel Partner at Swiss Dental Center AG
Charlie Mack CEO of Cranstoun
Ronny Zingre CEO/owner-manager of MBV, owner of Femron
Patrick Mathers Co-founder & former CEO of VSHN AG
Our Clients
The Progressive CEO

About You
What defines
the Progressive CEO
The drive to succeed and grow the business. The desire to live a happy life and grow as a human being. The committment to work with the right people only and to treat those people well. The motivation to bring progress to the world through innovation. You can also think of any of the 17 Sustainable Development Goals of the UN (United Nations) and if your business adds to progress in any of the fields, we are with you.
Please also note that we’re not looking for CEOs and companies who think they’re perfect. Nobody is. Where there’s light, there might be shadow. Just give us a chance to see that empowering and serving you brings progress to the world that we envision.
Let’s talk about it and find out whether we’re a match.
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