Who is Dave Hertig?

Dave leads Boom, the Business Growth System for Progressive CEOs — leaders of medium-sized companies (50–500 staff) who want to move fast, make sharper judgments, and reduce complexity.

Based on what CEOs told Dave they wanted from a modern growth system, Boom built one.

Dave’s view of the CEO role today: High Tech, High Touch — where technological advancement and the human side of business gain in importance. Very little in between still works. Nothing average still performs.

Before founding Boom, Dave wrote about business for SonntagsZeitung and CASH at Switzerland’s two largest media companies (Ringier and TX Group). He later served as editor-in-chief of corporate magazines (Audi Switzerland, Swiss Management Association SMG) and as a freelance marketer for clients such as UBS, Raiffeisen Switzerland, and responsAbility, an asset manager specializing in emerging markets.

Dave and his partner — a Progressive CEO herself — live in the Italian-speaking part of Switzerland. Surrounded by lakes and mountains, they enjoy trail running.