Who is Dave Hertig?

Dave leads Boom, the Business Growth System for Progressive CEOs — leaders of medium-sized companies (50–500 staff) who operate under pressure and for whom judgment determines growth.

After years of close exposure to how CEOs actually make decisions, Dave founded Boom and developed the Business Growth System.

Dave’s view of modern leadership is High Tech, High Touch. Technology accelerates thinking and execution. Human challenge, pressure, and presence keep leaders sharp. Very little in between still works. Nothing average performs under pressure.

Before launching Boom, Dave was a business journalist at SonntagsZeitung and CASH (Ringier and TX Group), editor-in-chief of corporate magazines at Audi Switzerland and the Swiss Management Association (SMG), and a freelance marketer for institutions including UBS, Raiffeisen Switzerland, and responsAbility.

Dave lives with his partner — a Progressive CEO herself — in the Italian-speaking part of Switzerland. Surrounded by lakes and mountains, they enjoy trail running.